Most viewed players of the 2025-26 NBA season

The 2025-26 NBA regular season has come to a close, and as of today, the digital receipts are in: basketball has never been more global, or more viral. The league’s social and digital platforms have shattered previous engagement records, fueled by a perfect storm of legendary milestones and seismic roster shifts that have redefined the NBA’s power dynamics.

We are now witnessing the full impact of the NBA’s historic $77 billion media rights expansion, and the dividends are visible in the staggering billions of views accumulated by the league’s elite stars. This season was more than just the box scores. It was about the highlights that dominated our feeds.

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The landscape shifted significantly this past year following the blockbuster trade that sent Luka Dončić to the Los Angeles Lakers, creating a purple-and-gold digital juggernaut that successfully claimed a top spot. Meanwhile, the arrival of Cooper Flagg in Dallas as the 2025 number one overall pick injected a fresh dose of rookie hype that nearly cracked the billion-view mark in his debut campaign.

From the veteran dominance of Stephen Curry and Kevin Durant to the established stardom of Anthony Edwards and Shai Gilgeous-Alexander, the 2025-26 campaign has proven that the NBA’s star power is its greatest global currency. Here is the definitive countdown of the most-viewed players who defined the season on our screens, according to the NBA.

10. Austin Reaves, Los Angeles Lakers (696M Views)

Apr 2, 2026; Oklahoma City, Oklahoma, USA; Los Angeles Lakers guard Austin Reaves (15) shoots as Oklahoma City Thunder center Chet Holmgren (7) and center Isaiah Hartenstein (55) look on during the first quarter at Paycom Center. Mandatory Credit: Alonzo Adams-Imagn Images

Reaves remains the ultimate fan favorite whose highlights benefit immensely from the massive global reach of the Lakers’ digital ecosystem. His clutch playmaking and steady chemistry with LeBron and Luka have made him a staple on most social media “Best of” reels this season.

9. Cooper Flagg, Dallas Mavericks (963M Views)

Apr 8, 2026; Phoenix, Arizona, USA; Detailed view of the jersey of Dallas Mavericks forward Cooper Flagg (32) against the Phoenix Suns in the second half at Mortgage Matchup Center. Mandatory Credit: Mark J. Rebilas-Imagn Images

The 2025 #1 overall pick lived up to the massive hype, nearly hitting a billion views thanks to his record-setting 51-point game against Orlando. Despite a late-season ankle injury, Flagg’s defensive versatility and high-flying dunks made him the most-watched rookie since the Wembanyama era began.

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8. Anthony Edwards, Minnesota Timberwolves (982M Views)

Apr 3, 2026; Philadelphia, Pennsylvania, USA; Minnesota Timberwolves guard Anthony Edwards (5) drives unsuccessfully for a dunk against the Philadelphia 76ers during the third quarter at Xfinity Mobile Arena. Mandatory Credit: Bill Streicher-Imagn Images

“Ant-Man” continues his ascent into the league’s top tier, fueled by his charismatic personality and a collection of gravity-defying posters that instantly went viral. His dominance in the Western Conference playoff race has solidified him as the primary face of the next generation for the Timberwolves’ faithful.

7. Kevin Durant, Houston Rockets (1.03B Views)

Apr 9, 2026; Houston, Texas, USA; Houston Rockets forward Kevin Durant (7) shoots against the Philadelphia 76ers during the first quarter at Toyota Center. Mandatory Credit: Erik Williams-Imagn Images

Durant’s move to the Rockets in the 2025 offseason breathed new life into his digital presence, as fans flocked to see the 16-time All-Star revitalize the franchise. Even as a veteran, his effortless scoring highlights remain among the most-shared clips among basketball purists and casual fans alike.

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6. Shai Gilgeous-Alexander, Oklahoma City Thunder (1.14B Views)

Apr 8, 2026; Inglewood, California, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) is defended by Los Angeles Clippers forward Derrick Jones Jr. (5) in the second half at Intuit Dome. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images

SGA’s combination of elite footwork and cool-under-pressure highlights has turned the Thunder into a must-watch digital product. Crossing the billion-view threshold this year, he has proven that small-market stars can command a global audience through consistent MVP-level play.

5. Nikola Jokić, Denver Nuggets (1.23B Views)

Apr 12, 2026; San Antonio, Texas, USA; Denver Nuggets center Nikola Jokic (15) lays in a basket during the first half against the San Antonio Spurs at Frost Bank Center. Mandatory Credit: Scott Wachter-Imagn Images

The “Joker” remains a viral sensation not just for his “Sombor Shuffle,” but for his mind-bending passes that frequently break the basketball internet. His status as the league’s most efficient engine continues to draw massive international viewership, particularly across European digital markets.

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4. Stephen Curry, Golden State Warriors (1.87B Views)

Apr 12, 2026; Inglewood, California, USA; Golden State Warriors guard Stephen Curry (30) moves the ball against Los Angeles Clippers guard Bennedict Mathurin (9) during the first half at Intuit Dome. Mandatory Credit: Gary A. Vasquez-Imagn Images

Curry’s “look-away” threes and deep-range bombs still command a massive share of the NBA’s digital attention, regardless of the Warriors’ record. He remains the league’s gold standard for jersey sales and social engagement, proving his gravity extends far beyond the three-point line.

3. Luka Dončić, Los Angeles Lakers (2.11B Views)

Apr 2, 2026; Oklahoma City, Oklahoma, USA; Los Angeles Lakers guard Luka Doncic (77) walks across the court during the first quarter against the Oklahoma City Thunder at Paycom Center. Mandatory Credit: Alonzo Adams-Imagn Images

Luka’s transition to the Lakers in the blockbuster Davis trade sent his viewership into the stratosphere, pairing his magic with the world’s most famous jersey. Leading the league in scoring once again, his triple-double highlights are now the cornerstone of the Lakers’ dominant social media strategy.

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2. Victor Wembanyama, San Antonio Spurs (2.43B Views)

Apr 10, 2026; San Antonio, Texas, USA; San Antonio Spurs forward Victor Wembanyama (1) looks to pass the ball while defended by Dallas Mavericks forward Dwight Powell (7) during the second half at Frost Bank Center. Mandatory Credit: Scott Wachter-Imagn Images

“Wemby” has become a literal human highlight reel, with his 8-foot wingspan allowing him to pull off blocks and dunks that look like they belong in a video game. His viewership surged by nearly a billion this season as he began to master the offensive side of the ball, making every Spurs game a global event.

1. LeBron James, Los Angeles Lakers (2.85B Views)

Apr 12, 2026; Los Angeles, California; Los Angeles Lakers forward LeBron James (23) reacts in the first half against the Utah Jazz at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images

Even in his 23rd season, LeBron James remains the undisputed King of the internet, leading the league in views for the 2025-26 campaign. By breaking the all-time games played record this year, LeBron proved that his longevity is just as captivating as the highlight-reel dunks of his youth

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The center of the world’s conversation

The final numbers for the 2025-26 season tell a story of a league in a fascinating state of transition. While the old guard—led by LeBron James and Steph Curry—still commands the lion’s share of the global gaze, the iconic influence of Victor Wembanyama and the immediate impact of Cooper Flagg suggest that the future is already here. With billions of views serving as the new metric for stardom, the NBA has successfully turned its players into icons that transcend the court, ensuring that the game is always just one scroll away from becoming the center of the world’s conversation.