Most Valuable Promotions is looking to promote MMA events long-term, depending on the success of their debut on May 16. The company is optimistic about the potential impact of the Rousey vs. Carano fight, similar to past successful events on Netflix.
Most Valuable Promotions could be in it for the long haul when it comes to staging mixed martial arts events.
Of course, much will hinge on the company’s May 16 debut: Sports Business Journal and admitted that the promotion is interested in MMA beyond one-off events.
“I think a lot of it depends on May 16, right?” Bidarian said. “We’re putting a lot of fire power, star power, distribution to the event. If it works, and I’m very confident it will work, yes -- MVP will be involved in MMA over the long term.”
Netflix will provide MVP will a significant platform for its debut event. The Jake Paul vs. Mike Tyson bout on Netflix, for example, reportedly drew more than 100 million viewers to the streaming platform. Bidarian believes the Rousey vs. Carano card can have a similar impact in MMA.
“[Netflix is] really a difference maker in being able to stand up a product that can be viewed as top-tier distribution and exposure for the athletes, so May 16 will be tell-tale in terms of what’s possible,” Bidarian said. “I’m confident that we will have one of the, if not the most viewed, MMA event in history, just like I was confident that Paul-Tyson would break streaming records in the U.S. versus any form of content.
“And on the back of that, we look forward to sitting down with Netflix or other distributors and seeing what the MMA strategy is for us going forward. But we’ve had no shortage of interested athletes reaching out to us to be involved.”
Bidarian would not reveal if MVP has a multi-event deal with Netflix, which thus far has shown interest in streaming one-off attractions in combat sports.
“This to me is a crossover mainstream event,” Bidarian said. “And for us to be able to add the caliber of star power, plus true top-tier current contenders ... it’s a great card that we’re proud of and we think we’ll be very successful come Saturday, May 16.”
🚨5 WEEKS🚨
We are officially 5 WEEKS OUT from MVP’s Ronda Rousey vs Gina Carano LIVE ON NETFLIX🍿
The most anticipated MMA matchup of all time🏆
Who you got?🤔⬇️
———
Saturday, May 16th
LIVE only on Netflix
Intuit Dome - Los Angeles, CA#RouseyCarano#NgannouLins#DiazPerrypic.twitter.com/4Vhm0vzBlm— MVP - Most Valuable Promotions (@MostVpromotions) April 11, 2026
The May 16 debut is crucial for Most Valuable Promotions as its success will determine their long-term involvement in MMA events.
The Jake Paul vs. Mike Tyson bout reportedly attracted over 100 million viewers on Netflix.
Most Valuable Promotions expects the Rousey vs. Carano fight to have a significant impact on viewership, potentially matching the success of previous high-profile events.
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