LeBron James remains the most watched player in the NBA for the 2025-26 season, surpassing rising star Victor Wembanyama. This marks LeBron's continued dominance in viewership despite being in his 23rd season.
Photo by Slaven Vlasic/Getty Images
LeBron James has once again set the standard off the court, topping the NBA’s most viewed players list for the 2025-26 season despite entering his 23rd year in the league.
In a league driven by rising stars and global reach, visibility often shifts quickly toward the next generation.
But the latest data shows that even now, one of the oldest players in the NBA continues to command the biggest audience.
Photo by Sean M. Haffey/Getty Images
The NBA confirmed via NBA PR that LeBron James generated 2.85 billion views across social platforms during the 2025-26 season.
That total placed him ahead of Victor Wembanyama, who recorded 2.43 billion views, and Luka Doncic, who followed with 2.11 billion.
Stephen Curry ranked fourth with 1.87 billion, while Nikola Jokic completed the top five at 1.23 billion.
The list continues with Shai Gilgeous-Alexander at 1.14 billion, Kevin Durant at 1.03 billion, Anthony Edwards at 982 million, Cooper Flagg at 963 million, and Austin Reaves at 696 million.
At 41 years old and deep into his 23rd NBA season, LeBron’s position at the top stands out even more when placed alongside the names behind him.
Wembanyama represents the league’s future, while Doncic and Edwards are firmly in their prime years. Yet none have matched the sustained global attention that LeBron continues to generate.
The numbers underline a broader reality. His influence stretches beyond performance, combining longevity, legacy, and consistent relevance in a rapidly evolving league.
Even as new stars emerge, LeBron James remains the NBA’s most watched figure, a reflection of both his career and his continued ability to capture global attention.
Read more:
LeBron James tops the list, followed by Victor Wembanyama among other notable players.
LeBron James is currently in his 23rd season in the NBA.
Player visibility in the NBA is influenced by performance, media presence, and the global reach of the league.
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