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New Episode of BBOC: St. Johnâs University Director of Athletics Ed Kull
TL;DR
The latest episode of the podcast features Ed Kull, Director of Athletics at St. John's University, discussing the advantages of being the third tenant at Madison Square Garden.
Key points
- Ed Kull is the Director of Athletics at St. John's University.
- The podcast episode discusses the benefits of being MSG's third tenant.
- The conversation lasts 50 minutes.
- The podcast is powered by Playfly Sports.
Mentioned in this story
St. John's UniversityPlayfly SportsEd KullCorey LeffMichael Schreiber
Madison Square Garden
New Episode of BBOC: St. Johnâs University Director of Athletics Ed Kull
On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with St. Johnâs University Vice President and Director of Athletics Ed Kull.
In this 50-minute conversation, the trio touch on:
The Benefits of Being MSGâs Third Tenant
While Kull would embrace the idea of a state-of-the-art arena on-campus, St. Johnâs relationship with Madison Square Garden is a meaningful strategic advantage.
âWe have a new MSG deal, so we're trying to make that a larger partnership; [getting] them more involved in ticket sales, branding, advertising, [and] sponsorship sales. MSG [executives are] trying to [position] us to be the third franchise behind the Knicks and Rangers,â Kull said. But âthe power of MSG, I can't speak more highly about [it]. We're leveraging Manhattan, MSG, as almost an extension of our campus. The portal opened up [a few weeks ago]. We had visits [there].... It's a really important recruiting piece. [And] I see our students more excited about MSG games than playing on campus.
Schreiber noted that the program has become an effective way for savvy marketers to âget into the New York market and [The Garden] without breaking the bank.â
Changing Donor Relationships
St. Johnâs alum Mike Repole is among the highest profile boosters in college athletics. But his contributions to St. Johnâs athletic department extend well beyond the financial support. The serial entrepreneur has become a valuable resource for leadership at a time when college athletic departments are being forced to operate more like commercially focused enterprises.
âHe's extremely involved in the efforts [to recruit] other donors. He's extremely helpful in terms of trying to identify [new] partners, whether that be sponsors or media opportunities. [And] we still have the same challenges of the old college athletic [system]: operational budget, merch, maintenance, facilities, capital projects,â Kull said. âThat's where Mike [has been] hands-on. We have a sports advisory business committee, and [he is] a part of that, and we throw ideas at him. He introduces us to some people and [shares] ideas, and he thinks outside the box.â
Q&A
What are the benefits of St. John's University being the third tenant at Madison Square Garden?
Ed Kull discusses various advantages, including increased visibility and partnership opportunities.
Who is Ed Kull and what is his role at St. John's University?
Ed Kull is the Vice President and Director of Athletics at St. John's University.
What is the podcast 'Big Business on Campus' about?
'Big Business on Campus' focuses on the intersection of college sports and business, featuring discussions with key figures in the industry.
Who hosts the podcast episode featuring Ed Kull?
The episode is hosted by Corey Leff, the Founder of JohnWallStreet, alongside Michael Schreiber, Chairman of Playfly Sports.
