NFL closing on on new regular season package with YouTube
TL;DR
The NFL is nearing a deal with YouTube for a new regular season package that includes five games, surpassing competitors like Netflix and Fox Sports. One of the games is expected to feature the San Francisco 49ers and Los Angeles Rams in Australia during Week 1.
Key points
- NFL is close to a deal with YouTube for five regular season games
- YouTube beats Netflix and Fox Sports in negotiations
- San Francisco 49ers and Los Angeles Rams expected to play in Australia
Mentioned in this story
Sign with logos for Google and the Google owned video streaming service YouTube at the Googleplex, the Silicon Valley headquarters of search engine and technology company Google Inc in Mountain View, California, April 14, 2018. (Photo by Smith Collection/Gado/Getty Images) | Getty Images
In a follow-up to a story earlier in the week, the NFLās newly created regular season package appears to have a leading candidate.
Front Office Sports reported on Thursday that YouTube is in advanced discussions to land five regular season games, beating out competitors Netflix and Fox Sports. While itās not known what that five-game package would consist of, the expectation is that the NFLās debut in Australia when the San Francisco 49ers and Los Angeles Rams play in Week 1 would be one of those matchups.
As part of ESPNās acquisition of NFL Network, they gave back their extra inventory of Monday Night Football games used for doubleheaders, which have since been nixed. Those games have been effectively re-packaged by the NFL for sale to another network or streaming service, of which YouTube obviously falls under the latter.
The NFLās first YouTube broadcast came last season, when the Los Angeles Chargers defeated the Kansas City Chiefs in Week 1 down in Brazil. Thereās already an established partnership between the league and the YouTube TV subscription service, which is home to NFL Sunday Ticket as of 2023.
Assuming that these games would be streamed free like Chargers-Chiefs was last year, itād be a hell of a lot better an option than the Netflix paywall.
We should see a resolution on this soon given the schedule release is next month. Maybe the Seattle Seahawks will find themselves playing a regular season game on YouTube this season.
Q&A
What is the new NFL package with YouTube about?
The new NFL package with YouTube involves a deal for five regular season games, making YouTube a key player in broadcasting NFL content.
Which teams are expected to play in the NFL's debut in Australia?
The San Francisco 49ers and Los Angeles Rams are expected to play in the NFL's debut in Australia during Week 1.
How does YouTube's NFL package compare to Netflix and Fox Sports?
YouTube is currently in advanced discussions and appears to be leading over Netflix and Fox Sports for the NFL's new regular season package.