NFL likely expanding Netflix relationship with deal for marquee event

The NFL and Netflix just keep getting cozier and cozier.

Back in 2024, Netflix and the NFL agreed to a three-year deal that allowed the streaming platform to broadcast Christmas Day games. That cost Netflix $75 million per game.

Now, Netflix and the NFL are expected to expand their relationship even more.

According to Ryan Glasspiegel of Front Office Sports, Netflix and the NFL are nearing a deal that would allow the streaming giant to air the NFL Honors ceremony in 2027.

Glasspiegel adds that it’s “likely that Netflix would be the exclusive broadcaster for the event.”

In the past, the NFL has broadcast the show on NFL Network and whichever network was set to broadcast the Super Bowl, which has been NBC in recent years.

Along with getting the NFL Honors show, Netflix is also rumored to be getting two more games on top of its Christmas Day contests.

This is just the latest example of Netflix making its way into the live sports world.

The streaming platform has also aired Major League Baseball, boxing and MMA events over the years.

What is NFL Honors?

The NFL Honors ceremony is held each year during the week before the Super Bowl and sees all of the league’s major awards presented.

A celebrity hosts the show and awards such as the league’s Most Valuable Player and Coach of the Year, among many others, are given.

In 2026, actor Jon Hamm hosted the show, which took place in San Francisco, the site of the Super Bowl.

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