Polymarket’s Soccer Spree Continues With Serie A Deal

Polymarket on Thursday reached an exclusive multiyear agreement with Serie A, marking the third major soccer league to partner with Polymarket this year after MLS and LaLiga.

Serie A is the highest tier of soccer in Italy. Under the deal, Polymarket will be the “official and exclusive” prediction-market partner of Serie A in the U.S. It will be allowed to use Serie A logos and marks on its platform and will receive access to official league data. Integrity monitor Genius Sports will provide data services as part of the agreement. The news will be announced later on Thursday.

Polymarket’s president of sports business development, Ari Borod, tells Front Office Sports the decision to focus on just the U.S. for now was deliberate.

“We want to invest heavily in the U.S. market,” he says. “There may be opportunities to do bigger deals in the future. Right now, it’s the beginning of the partnership. You want to grow into these things, and we felt this was the right place to kick this off.”

Borod, who was previously chief business officer of Fanatics before being hired by Polymarket in February, says Polymarket’s goal is to “represent the official exchange for traders in the U.S.”

“We want to build an ecosystem focused on a great product with integrity and all the safeguards you need,” he says. “The best way to do that is to go to the rights holders, leagues, and governing bodies themselves to forge partnerships.”

Polymarket has gobbled up soccer partners ahead of the upcoming World Cup, which begins next month. In January, it reached a deal with MLS, followed by an April agreement with LaLiga under which Polymarket became the Spanish league’s exclusive prediction-market platform in the U.S. and Canada.

“The world is coming to America for the World Cup,” Borod says. “If ever there was a time to invest in soccer, we feel like this is it.”

One big soccer partner Polymarket does not have is the World Cup, which in April announced a deal with little-known ADI Predictstreet. That company is owned by the Abu Dhabi royal family—the of the UAE’s seven emirates—and is run by an executive who with the Indian government last year. Polymarket and Kalshi both reportedly balked at the World Cup’s of around $150 million, sources tell .