Price is Right for a former Everton Academy star's homecoming?

After a productive spell in Belgium, Price was snapped up by West Bromwich Albion for an undisclosed fee in January 2025, where he has become the undisputed heartbeat of the Baggies' midfield. This season, he has been a revelation in the Championship, with his "technical recital" and "never-ending energy" making him indispensable for both club and country.

The stats tell the story of a player who has finally found his feet:

• The Engine Room: He has become a mainstay for Northern Ireland, recently completing full 90-minute shifts in World Cup qualifiers against Slovakia and Luxembourg.
• Goal Threat: From midfield, he’s chipped in with crucial goals, including a recent strike in a 3-0 demolition of Watford where he also provided an assist.
• Flexibility: While naturally a central midfielder, he’s even been shoe-horned onto the flanks at times to cover injuries — though he remains most effective as a "box-to-box" disruptor.

The Dubious Link

The "Rumour Mill" wouldn't be complete without the financial gymnastics. SportsBoom claims West Brom have slapped a €20M to €25M (£17M-£21M) price tag on the youngster, despite his market value sitting closer to €10M

With Price under contract until 2029 and earning a modest £12k a week, the Baggies are playing hardball. Everton are reportedly preparing a "homecoming" themed offer, but they face stiff competition from Fulham, who are said to be readying a £10M bid.

It would be peak Everton to sell a homegrown prospect for £400k only to buy him back 2 years later for £20M. However, there’s no denying the midfield lacks the dynamism Price now offers.

Whether The Friedkin Group is willing to pay the "Academy Tax" to rectify a past mistake remains to be seen. At 22, Price fits the profile of the "young and hungry" player the club supposedly craves — but can we afford the price of our own mistakes?