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Rams' new uniforms bring back retro elements as team simplifies look
TL;DR
The Los Angeles Rams have unveiled new uniforms featuring retro elements and a simplified design, moving away from the gradient numbers and 'bone' look. Key updates include a cleaner LA logo and the return of classic horn designs on the jerseys.
Key points
- Rams simplify uniforms with retro elements
- Gradient numbers removed from blue jerseys
- Return of classic horn designs on shoulders
- Introduction of white pants for road games
- Announcement made on April 16
Los Angeles Rams
In what appears to be a growing trend of "less is more" as it pertains to NFL uniforms, the Los Angeles Rams have simplified theirs while getting back to their roots somewhat as the organization enters the second decade of its second stint in Tinseltown.
While casual observers of football fashion may not notice much, uniform aficionados will note subtle changes − namely the departure from the gradient numbers on the blue jerseys, the return of horns that wrap around the jersey shoulders and addition of white pants as the club officially scraps the "bone" look it had steadily moved away from as its primary road threads following its introduction in 2020.
"At the forefront of the brand update is a cleaner, more refined presentation of the Rams’ visual system. The LA monogram logo has been simplified with the removal of gradient coloring in favor of a solid finish, a change influenced by fan and partner feedback. The Ram head logo has also been enhanced to appear bolder and tougher for a fiercer expression, and the horn features a sharper, more defined point," team revealed during its announcement on April 16.“As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us,” Kathryn Kai-ling Frederick, the organization's chief marketing officer, said in a statement.
“It’s a modern refinement − elevating our identity with clarity and purpose while carrying our history forward, and matching the toughness, precision and competitiveness of our team.”
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This article originally appeared on USA TODAY: Rams' new uniforms add horns to shoulders, bring back white pants
Q&A
What changes were made to the Los Angeles Rams' uniforms?
The Rams simplified their uniforms by removing gradient numbers, returning to classic horn designs, and introducing white pants.
Why did the Rams decide to update their uniforms?
The uniform update aims to create a cleaner presentation and was influenced by fan and partner feedback, focusing on clarity and purpose.
When was the new Rams uniform announced?
The new Rams uniform was officially announced on April 16.
