Dillon Brooks hoped Suns would face Curry, Warriors for playoff spot
Dillon Brooks looks forward to facing Warriors in playoffs
The Los Angeles Rams have revealed a refined brand identity and updated uniforms in preparation for the 2026 season. The redesign emphasizes a modern aesthetic while preserving key elements of the team's identity.
Mentioned in this story
(Los Angeles Rams)
LOS ANGELES ā The Los Angeles Rams unveiled a refreshed brand identity and updated uniforms Thursday, signaling the next evolution of the franchiseās look as it prepares for the 2026 season and its second decade back in Southern California.
The redesign builds on the teamās 2020 rebrand, focusing on refinement rather than reinvention. Team officials emphasized a cleaner, more modern aesthetic while maintaining the core elements that have defined the Ramsā identity since their return to Los Angeles.
āAt the forefront of the update is a sharper, more streamlined visual system,ā said Kathryn Kai-ling Frederick, the Ramsā chief marketing officer. āThis is about elevating what already defines us while carrying our history forward.ā
Among the most noticeable changes is a simplified version of the teamās āLAā monogram logo, which removes gradient coloring in favor of a solid finish following feedback from fans and partners. The Ram head logo has also been updated with a bolder, more aggressive look, while the signature horn design now features a sharper, more defined point.
The uniforms themselves reflect a similar philosophy. The Rams have eliminated gradient numbers, pant striping and the chest tag, creating a cleaner overall appearance. The addition of white primary pants alongside the existing royal and āSolā (yellow) options provides more flexibility in uniform combinations on game days.
The team will debut the updated royal and white uniforms immediately, with two additional uniform designs set to be revealed later this summer.
While much of the system has been refined, one of the franchiseās most iconic elements remains intact: the helmet. The Ramsā horned helmet design will stay unchanged, though it will now include updated 3D bumper logos.
Other design details include the expansion of the modern horn sleeve across both primary jerseys and a redesigned neck tag featuring the āSolā monogram over royal backing, symbolizing the teamās connection to Los Angeles.
The timing of the refresh comes as SoFi Stadium and the city of Los Angeles prepare to host a series of major global sporting events in the coming years. Team officials said the update is intended to align the Ramsā visual identity with the heightened international spotlight.
Beyond the field, the Rams plan to roll out the new branding across the city through a series of community activations. These include artist-driven murals, a temporary 3D horn installation near Venice Skate Park, youth-focused projects in South Los Angeles and the San Fernando Valley, and a brand takeover at Marathon Burger in West Hollywood.
The Rams' updated uniforms feature a cleaner, more modern aesthetic while retaining core elements of their identity.
The refresh aims to elevate the team's existing identity as they prepare for their second decade back in Southern California.
Kathryn Kai-ling Frederick is the chief marketing officer of the Los Angeles Rams.
Dillon Brooks looks forward to facing Warriors in playoffs
LeBron James believes Bronny is ready for playoff minutes with the Lakers.
Punjab Kings crush Mumbai Indians by 7 wickets in IPL 2026
Owen Heinecke receives injunction, eligible to play for OU in 2026!
Baltimore Ravens reveal new 'Next Flight' uniforms after 26 years!
Breece Hall's future may hinge on a potential trade to the Ravens.
See every story in Sports ā including breaking news and analysis.
The refreshed uniforms are already available online and at select retail locations, including pop-up shops at Hollywood Park and inside SoFi Stadium.
With the changes, the Rams are aiming to balance tradition and innovation ā refining a look that has quickly become synonymous with the franchiseās modern era while positioning it for the future.