Garbajosa highlighted the challenges of commercializing basketball in Europe, particularly regarding television rights and sponsorships. He stated that the NBA aims to improve the economic model for basketball in Europe to enhance overall benefits.
Regarding the NBA Europe project, Garbajosa confessed that basketball has a "great challenge which is the commercialization of television rights, sponsorships... There are very important clubs that have to make extremely large investments to compete at the highest level and then the returns they get are not up to par." The FIBA president explained how the NBA wants to contribute to changing that model, saying, "If basketball in Europe has a problem, we can contribute something in the commercialization of sports rights . They have decided that a boost to the economic rights of basketball in Europe will have a positive impact on the general good."
This article originally appeared on Hoops Hype: Regarding the NBA Europe project, Garbajosa confessed …
Basketball in Europe struggles with the commercialization of television rights and sponsorships, leading to significant investments by clubs without adequate returns.
The NBA intends to enhance the commercialization of sports rights in Europe, which is expected to positively impact the overall economic landscape of basketball in the region.
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