Scott Hanson is grateful to be a part of the NFL’s continued growth

TL;DR

Scott Hanson discusses the NFL draft's growing popularity and its significance in American culture. He highlights the NFL's unique appeal as a reality show and his partnership with Lowe's for the 2026 Draft.

Key points

Scott Hanson hosts NFL RedZone during the NFL draft.
The NFL draft is increasingly popular and likened to a reality show.
Lowe's partnered with the NFL to create the Draft Green Room.

Mentioned in this story

Scott HansonLowe's

NFL Draft 2026Dallas CowboysSeattle SeahawksPittsburgh

NFL RedZone host Scott Hanson introduces the Seattle Seahawks during Super Bowl LX Opening Night at the San Jose Convention Center in San Jose, Calif., on Monday, Feb. 2, 2026. (Photo by Carlos Avila Gonzalez/San Francisco Chronicle via Getty Images) It is officially NFL draft time. This is one of the most awesome and incredible weeks of the year. For those outside of our world it is hard to understand. An entire weekend (much longer than that obviously) is devoted to teams picking players. The draft is, in a literal sense, a reading of names as they are submitted to the NFL by its given teams. How is it possible then that this event continues to balloon? Pittsburgh is overrun with NFL fans right now seeking to be a part of it all. What is it about this whole thing that has everyone so consumed? The legendary Scott Hanson took some time to join SB Nation on draft eve to talk about it all and noted that the way media works in today’s day and age obviously plays a big role in it all. Scott wisely noted that when baseball was dominating in American culture that there was no mass effect to be had from it all. The NFL is the greatest reality show on earth and that is a big reason for its popularity. People and fans are able to absorb every second of it, and Scott does a fantastic job in-season of making sure that happens as the host of NFL RedZone. Scott also has a longstanding partnership with Lowe’s, and Lowe’s themselves have a longstanding partnership with the NFL. They designed and built the Draft Green Room for the 2026 NFL Draft. Scott actually spoke to me while sitting in it, and they have a presence on the ground in Pittsburgh this week. One of the items on display there, one that Scott had around him representing different teams, is the Kobalt Mini Toolbox. Yours truly has the Dallas Cowboys version.

Q&A

What is Scott Hanson's role during the NFL draft?

Scott Hanson is the host of NFL RedZone, where he covers the NFL draft and its events.

Why is the NFL draft considered a major event in American culture?

The NFL draft is seen as a significant event due to its engaging format and the excitement it generates among fans, likening it to a reality show.

What partnership does Scott Hanson have with Lowe's?

Scott Hanson has a longstanding partnership with Lowe's, which designed and built the Draft Green Room for the 2026 NFL Draft.

Scott Hanson is grateful to be a part of the NFL’s continued growth

TL;DR

Key points

Q&A

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