Sports clubs are increasingly investing in esports, mirroring their support for traditional athletes. This trend highlights the growing significance of esports in the sports industry.
Matias âBonannoâ Bonanno yells during his EA FC 26 match against Leeds United on March 30 as his teammate Joao âjafonsogvâ Vasconcelos watches on.
(Courtesy of EA FC and ePremier League)
Joao âjafonsogvâ Vasconcelos dreamed of wearing the kits of some of the worldâs largest teams.
He didnât fool himself, though. Becoming an elite football player and playing at the Etihad probably wasnât in his cards.
Instead, he found another avenue to pursue his football dreams -- playing EA FC. Vasconcelos didnât just thrive. He became one of the worldâs top players, allowing him to wear the jersey of one of the worldâs most prestigious clubs, Manchester City.
"I always wanted to be a football player. I couldnât have made it," Vasconcelos said. "Esports gave me the door. I could realize these dreams of representing such big clubs as Man City."
Vasconcelos and his teammate Matias âBonannoâ Bonanno will represent Manchester City against 35 other teams from across Europe on the virtual pitch on Friday and Saturday in the EA FC 26 eChampions League in Manchester.
The event will wrap up in Budapest, Hungary, when the top eight teams play in the final -- the same city hosting their live counterparts.
"When you start competing, you donât even imagine reaching this level or representing such a big club as Man City," Vasconcelos said. "The experience has been really cool."
Bonanno and Vasconcelos play for Manchester City, which is part of the ePremier League -- the esports counterpart to Englandâs Premier League.
All 20 Premier League teams have a team in the ePremier League. They competed for a ÂŁ100,000 ($133,255) prize pool, which Manchester City won by defeating Leeds during the finals on March 30.
The title was Manchester Cityâs third in a row in the ePremier League, qualifying it for the eChampions League and the EA FC World Championships at the Esports World Cup in Riyadh, Saudi Arabia, in late July.
Traditional sports clubs are investing in esports by providing resources, sponsorships, and infrastructure similar to what they offer their physical athletes.
Esports represents a new revenue stream and a way to engage younger audiences, making it significant for the future of sports clubs.
Players like Matias 'Bonanno' Bonanno and Joao 'jafonsogv' Vasconcelos are examples of esports athletes linked to traditional sports teams.
Esports players often face challenges such as limited recognition, fewer sponsorship opportunities, and the stigma of gaming compared to traditional sports.
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"Three in a row is crazy," Bonanno said. "Itâs the same feeling as the first time for me, because always in these three seasons, we had to win for the spots in Champions League and more championships."
The intersection of traditional sports and esports isnât new. The NBA and its game NBA 2K have the 2K League, which has scaled back over the years; Madden remains an esports staple, and EAâs College Football series also has its own version of rivalry games through the Rally Cry Championship Tour.
The difference between these games and more conventional esports titles, such as League of Legends, Valorant, or Counter-Strike, is that the viewing experience is more accessible to casual fans.
Understand the mechanics of football? You can watch an EA FC match or a Madden game.
"Itâs not like League of Legends or Counter-Strike, a game that you need to watch a lot to understand it," Vasconcelos said. "Itâs football."
The viewing experience is easy. The perception, though, remains: Itâs just guys playing video games.
The perception problem surrounding esports is simple -- itâs just people playing video games, and anyone can do it.
Critics will concede there are skills needed, but insist itâs nothing physical and doesnât require anyone to be in the finest shape.
But thatâs not entirely true.
Yes, there isnât a ton of running or physical contact. Back problems, hand and wrist issues, and fatigue are the real physical pain points.
Combined with the mental grind of playing at a high level for hours, it presents a different challenge than what traditional athletes face.
"Itâs also important to be in shape physically so you donât have worse consequences in the future," Vasconcelos said. "Itâs also good for your mental health to exercise and to be physically well."
The biggest challenge for many competitors is how âtilt-proofâ they can be -- how well they manage frustration and momentum swings. That ability to stay level through the ups and downs of a match contributes directly to the mental drain of competing at a high level.
Mental strength is what separates a great player from an elite one.
"Inside the matches, sometimes you have difficulties, and some players can manage that, and some players cannot," Bonanno said. "And that was one of the differences in some tournaments, in terms of whether you can be a top player or not, because of the mentality."
Vasconcelos has struggled with keeping his emotions in check.
This is what he appreciates about Manchester City. The club has provided him with resources -- including a sports psychologist -- to help manage the mental demands of competition.
"Here at City, our psychologist has been helping us a lot to compete mentally," Vasconcelos said. "Mentally, itâs hard. Not to deal with the pressure, but to understand how you can manage your emotions."
Manchester Cityâs dedication to its athletes -- both traditional and esports -- is what makes it, and clubs like it, a destination for top EA FC players.
"City supports me a lot with coaches, with psychologists, with everything they can," Bonanno said. "The only word I can say is thank you."
Europe dominates the EA FC scene.
Of the players qualified for the EA FC World Championships, 16 are from Europe, with four each from North Africa and South America.
Some of it may be due to the strong football culture in those regions.
"Itâs connected with real football, and I think the best countries are the best countries in the game too," Bonanno said. "Netherlands, Portugal, Argentina, Denmark. All those countries are really good in real life, too."
The eMLS exists in North America, but it lacks the same cachet as the international markets. The players who qualified for the EA FC World Championships through the eMLS are not from North America and will not represent their MLS club in Riyadh.
"In our case, the league that we played -- the Premier League -- all the clubs were connected with the league," Vasconcelos said. "But I think maybe in other leagues itâs not the same professionalism."
Both Bonanno and Vasconcelos see potential for the scene's growth in the coming years.
"EA is doing a good job with the leagues, but I think that can be even bigger," Vasconcelos said. "If EA keeps investing in the leagues and also working with the club, I think it will be better."
Paul Delos Santos covers esports for The Sporting Tribune. He is also the founder of Inside Esports, a newsletter covering the Fighting Game Community and Riot Games ecosystem. Subscribe at insideesports.media.