Syracuse Athletics announces new initiative in hopes of expanding NIL opportunities

Syracuse Orange Athletic Director Bryan B. Blair talks during his introduction at Miron Victory Court in Syracuse, New York. | Photo by Christian De Guzman | Nunes Magician

Efforts to improve name, image, and likeness remain a major theme under incoming Athletic Director Bryan Blair, and the Syracuse Orange are moving forward with a new push designed to expand revenue-generating opportunities for student-athletes.

Syracuse University Athletics on Tuesday announced a new partnership with One Orange Alliance, a third-party NIL marketing agency. Broadly speaking, the initiative seeks to connect corporate entities that donate to SUA with athletes. It also strives to maximize NIL revenue for players.

According to the announcement, the broad goal of this is consolidation and working toward a “comprehensive, long-term NIL and commercial strategy,” according to an SUA news release.

“By aligning third-party NIL efforts for each of our programs under one entity, our teams will be better positioned for success in this transformative era of college athletics,” Blair wrote in the release. “One Orange Alliance will further our student-athletes’ NIL opportunities and streamline the process for all of our stakeholders to get involved.”

The efforts to grow NIL opportunities with One Orange Alliance will be in addition to the current revenue sharing with the House v. NCAA settlement, according to the announcement.