The ESPN Beach is taking over Super Bowl LXI

Credit: Kirby Lee-USA TODAY Sports

ESPN made several sports announcements at the Disney upfront presentation to advertisers on Tuesday and chief amongst them was their coverage plans for Super Bowl LXI.

ESPN is promoting their first Super Bowl like no other network has ever promoted an event in the history of television. And for their live coverage from Los Angeles, it’s no surprise that they are going to pull out all the stops with the ESPN Beach.

According to the press announcement, ESPN will build a beachfront broadcast center at Santa Monica beach adjacent to the famed Santa Monica Pier.

Built specifically for the scale and significance of Super Bowl week, ESPN’s expansive beachfront broadcast center will serve as the Company’s central hub for Super Bowl content — extending well beyond live television to include always-on digital and social storytelling, alongside fan- and family-friendly engagement, all in one highly visible destination. Reflecting an expansive, fully integrated approach that goes beyond the traditional broadcast footprint, the cutting-edge compound will place ESPN’s coverage directly on the Greater Los Angeles coastline, delivering a setting that reflects the energy of Super Bowl week, the cultural impact of the event, and the combined power of ESPN, ABC, and The Walt Disney Company.

ESPN’s plans represent a sustained, week-long presence blending broadcast, digital, and fan engagement that expands traditional Super Bowl coverage.

These efforts are all building toward Super Bowl LXI on February 14, 2027, which will air on ESPN and ABC and mark ESPN’s first production of the Super Bowl. From the week-long presence along the coast to Super Bowl Sunday coverage at SoFi Stadium, ESPN’s plans are designed to culminate in a historic broadcast moment for the Company.