
The Big 12 has announced its 2026 schedule featuring nine weekday football games, including eight on Fridays and one on Thanksgiving. This strategy aims to attract more viewers and enhance fan engagement throughout the week.
The college football season is rapidly approaching, and, like the NFL, it is beginning to claim a presence on more days of the week as long as fans are tuning in, which shows no signs of slowing down, with ratings climbing every year.
The Big 12 is the latest conference to announce its weekday games, giving fans another chance to binge on football. Like the Big Ten, the Big 12 is loading up on the Friday night television window to draw the most eyes. This year, the conference will play nine weekday games.
Eight of these games are on Fridays, with the finale being on Black Friday, while one matchup is on a Thursday, which is Thanksgiving. The matchups for the Big 12's weekday games are below:
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This article originally appeared on College Sports Wire: Big 12 football announces weekday games for 2026 conference schedule
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The Big 12's 2026 weekday games include Missouri at Kansas on September 11, Houston at Texas Tech on September 18, and several others, culminating with West Virginia at Utah on November 27.
The Big 12 is scheduling more weekday games to capitalize on increasing viewer ratings and to provide fans with more opportunities to watch college football throughout the week.
The Big 12 will play a total of nine weekday games in the 2026 season, with eight on Fridays and one on Thanksgiving.


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