Chiefs Confuse Fans with Taylor Swift–Coded Schedule Announcement Featuring Sourdough

Naturally, the Chiefs leaned all the way in. However, the announcement left plenty of NFL fans unimpressed.

The post quickly sparked backlash online, with critics calling the thread “bad" and one of the "the most disappointing reveal ever."

Others complained the Chiefs were trying too hard to appeal to Taylor Swift fans instead of football audiences, while some admitted they had no idea what the sourdough clues even meant.

Even actor and Chiefs superfan Eric Stonestreet joined the pile-on. The Modern Family star reposted the thread with a sarcastic reaction, adding to the growing chorus of fans roasting the team's sourdough strategy online, in his post on X.

“Next year can we have Andy, Brett, and Patrick be in charge of this too? Or ask the Chargers to do it for us?,” Stonestreet said, referring to the team's coach, general manager and quarterback.

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Last year, the Los Angeles Chargers went viral after releasing a Minecraft-themed schedule video packed with internet jokes and shots at rival teams.

The clip was widely praised online, with even Chiefs fans saying, “As a Chiefs fan....I watch this before I watched the Chiefs' release vid.”

The official schedule will be released on Thursday, May 14 and will include all of the NFL's 272 regular-season matchups, including primetime games.

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